This cluster encompasses careers in fine arts, performing arts, visual arts, and handicrafts. This cluster is closely supported by media, retail and government clusters.
OCCUPATIONS
We can categorise the occupations in this cluster as below:
Performing Arts
Performing arts encompass those creative activities that are performed in front of an audience. This primarily includes drama, music, and dance, although there are many other forms of stage arts like puppetry, mime, magic, circuses, and so on. The performing arts encourage learners to explore their emotions, expand their imagination and help them develop their own, unique voice. Each discipline of music, dance and drama engages a child’s brain, body and emotions in different ways to enhance their confidence and find joy in self-expression.
We can categorise performing arts as follows:
Visual and Fine Arts
Visual art is a primary method of self-expression. Artists create original pieces of artwork through a variety of mediums. The visual arts occupations are those that involve creation of works of art which are primarily visual in nature, such as ceramics, drawing, painting, photography, graphic art, etc. These definitions should not be taken too strictly as many artistic disciplines (performing arts, conceptual art, textile arts) involve aspects of the visual arts as well as arts of other types. The current usage of the term “visual arts” includes fine arts as well as the applied, decorative arts and crafts. We can categorise the occupations in visual arts based on the medium or technique of creation as follows:
Handicraft
Handicraft essentially implies products of decorative or utilitarian purpose made almost entirely by hand. These are often rooted in specific artisan communities or rural communities and the tradition carried forward informally within extended families. There is no education qualification per se to learn most of these handicrafts. They have to be learned from a master craftsman or from specific organisations, even NGOs, who work to promote the handicraft and sometimes employ craftsmen to teach.
CAREER POTENTIAL AND GROWTH
Art and Culture have always been an integral part of the human experience. Since the age of the cave man, art in its various forms has been a mechanism of self-expression and it continues to be so today. India has a rich and ancient culture that encompasses all the fine arts, the performing arts, visual arts, and handicraft. Technology has been a great enabler in this as in all other clusters – whether in the learning of an art, its creation, exhibition or the marketplace. The Indian government also has many schemes to encourage traditional arts, folk art, handicraft, etc., not just through government run emporiums but also exhibitions of different handicraft, cultural extravaganzas, ceremonies, endowments, etc. State governments also encourage region-specific products and handicrafts. Today Indian art and handicraft has a global market thanks to the web.
The Visual Arts eco-system primarily comprises artists, private art galleries, public museums, auction houses and private non-commercial art initiatives. Its value chain comprises art production, promotion and sales, and art resale. The Visual Arts industry constitutes the primary market featuring new and relatively unknown artists as well as more recognised contemporary artists. The Visual Arts industry also has the inherent potential to contribute to the Indian economy through its direct contributions to employment, skills development as well as promote cultural tourism and the nation’s cultural identity. The Government is already playing a proactive role in encouraging the Visual Arts industry with its scholarships to young artists in different cultural fields and its Museum Grant scheme. Government bodies such as Lalit Kala Academy, National Gallery of Modern Art and Indian Council of Cultural Relations have helped in the proliferation of the Visual Arts industry.
Performing arts have been prevalent in our culture since the millennia and offer a unique human experience that bridges cultural and generation gaps. India has a rich history of performing arts; it has been the cornerstone of the art & culture of our country. The performing arts have been showing a healthy growth rate and pose a multitude of opportunities for the artists and craftsmen as well as the aspiring entrepreneurs. The industry is expected to witness a CAGR of 2.5% and reach INR275 billion. This opens up a whole new opportunity for entrepreneurs to invest in the growing market of the performing arts’ franchise. To promote the performing arts in India amidst the rise of modern forms of entertainment such as the internet and social media, the government has taken several initiatives to revive the old culture of performing arts. As the education system is going through a paradigm shift, there has been an increased focus on extracurricular activities to develop an individual’s skills.